If you want to empower your MCA sales and business development team with access to a qualified list of prospects, then MCA marketing is the way to successful lead generation. However, there are some much-needed marketing skills you and your team should acquire. Let’s discuss them one by one in this blog post!
- Lead Clean-up
A successful marketing campaign begins with accurate contact details. So, you should regularly clean your lead lists and scrub the information of your leads. Here, both data clean-up and updates are vital to a successful MCA advertising campaign. Updates mainly include providing current and full contact details, such as the last name, first name, e-mail, physical address, etc.
- Lead Qualification
Prospecting often takes time. In fact, sales teams spend 80% of their time prospecting for leads. This is because properly prospected merchant leads most likely convert into customers. So, you should know how to qualify leads that are interested decision makers and are ready to take loans from you.
- Lead Management
Make sure your company has a powerful CRM (customer relationship management) system in place. It will help you organize, search, and locate leads based on any criteria, such as the location, company, lead source, revenue, etc. The CRM should be web-based, so that it can be accessed from anywhere.
This particular function requires executive leadership, branding visionaries, advertising, collateral design, market research, strategic public relations, and other marketing activities. Here, assembling a robust suite of automated marketing tools will help you enhance the efforts of your inside sales teams.
- Social Media Marketing
It takes a lot of knowledge of sales and social media marketing to run a compelling creative campaign that engages audiences and achieves all the marketing objectives. Be it Twitter, Facebook, or YouTube, make sure you have expertise in message development, visual thinking, copywriting, and graphic design.
These are the lead generation capabilities you need for your MCA marketing quest. Let’s get you a step closer to essential business leads, better sales opportunities, and higher ROI. Talk to us for more details.