Month: September 2022

Why Outsource Business Loan Leads: 3 Simple Reasons

Lead generation is the process of finding and capturing potential customers and their information for your sales team. Although this process is often complicated, it can be simplified with the right strategies. Whether you want to capture lead information, analyze MCA mailing lists, or support your sales process, having the right lead generation strategy will ease your journey.

One of these strategies includes hiring an experienced lead generation company like Merchant Financing Leads. Here are a few reasons why you should start outsourcing your business loan leads.

  • Higher Successful Rate

For MCA agencies, conversion is the main objective of lead generation. When you hire a lead generation company, you have access to trained professionals with the latest software, tools, and techniques to track your merchant leads. These professionals are able to work with your sales team and find a simple solution that suits your budget.

  • Less Lead Generation Burden

You may not have a dedicated employee to take care of lead generation. Since the process is quite time-consuming, you have to spend a lot of time doing something you don’t want to spend time doing. This is where hiring an agency will ease the burden and boost your chances of success.

  • Reliable Documentation of Data

The reliability of lead generation data determines whether MCA businesses can use it to make good decisions. If the data is unreliable, you won’t be able to target and acquire quality business loan leads. However, hiring a lead generation agency means they will document every detail of communication, allowing you access to the right contact details and business data.

At Merchant Financing Leads…

We are the partner you need to improve your lead generation strategy. Our proven MCA marketing approach is reliable, transparent, and competitive to consistently outperform your competitors. Thanks to our years of experience, we are able to create winning lead generation strategies for our clients. Eager to work with us?

Contact us today!

The Best Types of Business Loan Marketing for MCA Businesses

Whether you’ve just established your MCA business or been around for years, you should always try your best to put your company in front of prospective customers by running strategic business loan marketing campaigns.

At Merchant Financing Leads, we understand some companies don’t always know the most effective ways to market their business. Here are the best types of MCA marketing for your business.

  • Content Marketing

Content marketing is all about creating and distributing relevant and consistent content to attract and acquire business loan leads. This is done in order to generate revenue for businesses while drawing in a bigger customer base.

  • Email Marketing

This has been an effective way of reaching a specific audience. 78% of consumers rank emails as the most preferred communication platform. So, invest in email marketing and let your business reach its target audience.

  • Social Media Marketing

There are so many different social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. While not every platform is great for your business, implementing as many forms of social media into an MCA business can be effective.

  • Blogging

The top MCA businesses have a successful blog, which is a form of creative and engaging content. Many business owners that implement blogs into their marketing strategy are quickly noticing the benefits of having information and content for their key demographic.

  • Lead Generation

While lead generation is an end result of MCA marketing, it is one of the largest concerns for lending businesses. So, focusing on generating or purchasing leads outside of content, social media, and email marketing is essential.

These are the types of MCA marketing that you can rely on. If you are interested in purchasing qualified merchant leads from an experienced lead generation company, then feel free to get in touch with us.

MCA Marketing: Learn the Benefits of Lead Nurturing

Lead generation is essential for MCA providers to attract new potential businesses and grow their customer base. However, generating merchant leads isn’t enough to drive sales. Your job shouldn’t be limited to lead generation. After you generate leads, you have to nurture them on their way toward sales. By doing so, you will be able to move prospects from the top to the bottom of your marketing funnel.

On that note, let’s dive deeper into the world of business loan marketing and learn everything about lead nurturing.

What does Lead Nurturing Mean?

Lead nurturing is nothing more or less than building meaningful relationships with your leads throughout their customer journey. You can do it in many ways, such as engaging prospects with the right content at the right time.

Why do You Need to Nurture Leads?

Since building and maintaining relationships is essential for MCA businesses, lead nurturing allows you to be active on the channels where your prospects are. You can engage with them and boost the probability of them starting a business relationship with you. On top of that, lead nurturing also helps them to get to know your business.

Most leads will be less likely to do business with you, especially when they aren’t ready to buy. So, you need to know how to nurture them until they are ready to buy. It allows you to educate and inform them, so you can establish trust with your merchant leads. Here are the key benefits of lead nurturing.

  • Better Sales-ready Leads

It’s true that businesses implementing lead nurturing strategies can generate up to 50% more sales-ready leads. This is because relevant content or information about the loans you are offering helps businesses convert prospects into quality leads.

  • High Average Order Value

With the right lead nurturing strategy in action, you can leverage any cross-sell and upsell opportunity. You can inform customers about other services and contribute to increasing the average order value. In fact, nurtured leads make 47% bigger purchases compared to non-nurtured leads.

  • Low Acquisition Cost

Lead nurturing often includes cost-effective strategies to attract potential customers. There is no need to spend a lot on customer acquisition, which contributes to higher ROI. In fact, lead nurturing can cut acquisition costs by 33%.

  • Positive Building Reputation

Finally, lead nurturing strategies help MCA businesses build a great reputation as an industry leader. When you distribute thoughtful, educational content, you can earn credibility with the target audience.

As You Can See…

Active lead generation isn’t enough when it comes to ensuring desired sales. You also need to nurture your essential business leads by providing them with content relevant to their requirements at each stage of their customer journey. We hope you now have a better understanding of lead nurturing.

For more info, contact us today!

MCA Marketing: 5 Questions to Ask Your Lead Generation Agency

Running and maintaining a powerful MCA marketing and lead generation strategy is crucial to surviving the ever-increasing competition. Considering that 8 out of 10 start-ups fail within the first 18 months, lead generation is the only way to survive.

Partnering with a competent lead generation firm is useful because it has the time, expertise, and resources to generate quality merchant leads optimized for your industry and size. The difficulty lies in distinguishing the real professionals from the amateurs.

If you are planning to hire a lead generation company to meet your lead generation needs, then these are some important questions you should ask them.

  1. How do You Generate Leads?

You want to purchase verified MCA mailing lists that has real people who exist at a company looking for a loan. The verification process can take place anywhere, be it LinkedIn, email, or telemarketing. Make sure you know how your lead generation partner generates leads. This is because some companies distribute leads without doing any quality assurance (QA) or follow-up.

  • What Techniques do You Use?

While most lead generation agencies have a similar approach, their methodologies may differ. When seeking a best-fit agency, consider the range of techniques they use. Look for a lead generation partner who is open to talking about their lead generation technologies, tools, resources, and processes.

  • How Much Experience do You Have?

You can create your own guidelines for this one. For instance, choosing an agency with 5 or more years of experience is a great choice. Make sure the company’s expertise includes every step of the sales cycle. Ask them:

  • How many appointments have they set?
  • How many leads have they delivered so far?
  • What percentage of those leads are qualified?
  • How many merchant leads go through the sales pipeline?

  • How do You Communicate with Your Clients?

You should know how often you have to communicate with the agency you hired. Will there be any weekly calls, bi-weekly calls, or monthly calls? Is there someone within their sales team to take care of communication? Ask these questions to make sure that you have the right assistance in place.

  • How Much do You Charge?

As you know, the cost of any MCA advertising service depends on a variety of factors. It varies greatly amongst companies, which often intimidates MCA businesses. A good rule of thumb is to focus on the cost per consumer acquisition or the cost per lead created by the company.

Summing Up

So, these are the questions you should ask your lead generation company. If you have any questions regarding MCA marketing or want to partner with one of the leading lead generation agencies in the US, then all you need to do is get in touch with us.