For most lending businesses, one of the biggest issues with MCA marketing is lead generation. It is the process of finding and targeting qualified merchants who are in need of urgent capital for their business needs. This can be done by using an array of marketing or advertising strategies that vary depending on products or services.
At Merchant Financing Leads, we understand that the struggle is real when it comes to advertising your funding business. This is especially true if you do not have enough time to manage or operate lead generation funnels. To scale and sustain your MCA business, you will need a consistent flow of leads. You can do this through an internal source or an external source.
In this post, you are going to learn about the various lead generation or MCA advertising strategies. By following these strategies, you can get the most qualified leads and thus increase your sales. Let’s begin!
Display Ads on Google
Search engines like Google and Bing offer a variety of methods to target your intended demographics. Here’s a quick way to effectively increase your brand awareness: Utilize a custom affinity audience within your Google ads. Pick up different types of behaviour, such as competitor URLs, interests, and places.
Run Social Media Ads
Running paid ads on social media platforms is a great way to generate business funding leads. Keep in mind that it will take trial and error. So you need to have a clear marketing budget. Again, make use of custom audience segmentation strategies to target your niche audience. On top of that, you can use social media ads to re-market your target audience or buyers.
Create Video Content
Content is king, and video content is the most engaging. When you create relevant ads on YouTube videos, you can educate more business owners about your services or products. This may help you grow your business. Depending on your niche market, your video content can create wonders once you build up a follower base.
Measure the ROI of Marketing
Real-time reporting helps you determine what’s working and what’s not. By measuring the ROI of your campaign, you can make it easy to show the value of your lead generation endeavour. Make sure you track conversions from your ads. Also, make use of built-in analytics to optimize your MCA marketing campaigns.
Focus on Telemarketing
Offline efforts matter, especially telemarketing that offers a high click-through rate. Telemarketing leads are basically prospects that may be generated by cold calling, which means calling customers directly and telling them about your business. Make sure you set up a proper platform for this.
We are here to help you become successful in your lead generation journey. Our team helps small businesses grow with the most qualified business funding leads. Please contact us if you need assistance in growing your small funding business.