Running and maintaining a powerful MCA marketing and lead generation strategy is crucial to surviving the ever-increasing competition. Considering that 8 out of 10 start-ups fail within the first 18 months, lead generation is the only way to survive.
Partnering with a competent lead generation firm is useful because it has the time, expertise, and resources to generate quality merchant leads optimized for your industry and size. The difficulty lies in distinguishing the real professionals from the amateurs.
If you are planning to hire a lead generation company to meet your lead generation needs, then these are some important questions you should ask them.
- How do You Generate Leads?
You want to purchase verified MCA mailing lists that has real people who exist at a company looking for a loan. The verification process can take place anywhere, be it LinkedIn, email, or telemarketing. Make sure you know how your lead generation partner generates leads. This is because some companies distribute leads without doing any quality assurance (QA) or follow-up.
- What Techniques do You Use?
While most lead generation agencies have a similar approach, their methodologies may differ. When seeking a best-fit agency, consider the range of techniques they use. Look for a lead generation partner who is open to talking about their lead generation technologies, tools, resources, and processes.
- How Much Experience do You Have?
You can create your own guidelines for this one. For instance, choosing an agency with 5 or more years of experience is a great choice. Make sure the company’s expertise includes every step of the sales cycle. Ask them:
- How many appointments have they set?
- How many leads have they delivered so far?
- What percentage of those leads are qualified?
- How many merchant leads go through the sales pipeline?
- How do You Communicate with Your Clients?
You should know how often you have to communicate with the agency you hired. Will there be any weekly calls, bi-weekly calls, or monthly calls? Is there someone within their sales team to take care of communication? Ask these questions to make sure that you have the right assistance in place.
- How Much do You Charge?
As you know, the cost of any MCA advertising service depends on a variety of factors. It varies greatly amongst companies, which often intimidates MCA businesses. A good rule of thumb is to focus on the cost per consumer acquisition or the cost per lead created by the company.
Summing Up
So, these are the questions you should ask your lead generation company. If you have any questions regarding MCA marketing or want to partner with one of the leading lead generation agencies in the US, then all you need to do is get in touch with us.