Month: April 2022

How to Fund More MCA Leads: 5 Sure Shot Solutions

In the funding industry, merchant cash advances are one of the fastest-growing methods of funding small and medium businesses. This is because these are a convenient alternative to traditional bank loans that are often time-consuming. Getting an MCA is simple and doesn’t require complicated documents. Unlike traditional banks, it doesn’t depend on a business’s credit score. However, when it comes to MCA marketing, most funding businesses struggle. They find it difficult to take care of different aspects of lead generation.  

To guide you in your business loan marketing journey, we have listed a few tried and true solutions. Have a look:

  • Launch an MCA Marketing Campaign

For an MCA provider, finding prospective customers is challenging, but not impossible. By hiring a reliable lead generation company like Merchant Financing Leads, you can launch a successful marketing campaign and increase funding, leads, and conversions in great numbers. 

  • Make Use of SEO

Small businesses can easily search and find you on the internet if you focus on SEO, which is a great way to boost lead generation and fund more businesses. It is extremely precise when it comes to discovering merchants that are looking for alternative ways of getting a loan. Also, SEO is the most practiced way of getting qualified leads used by various MCA companies and lead generation services. 

  • Rely on a Fresh Database of Leads

To fund more prospects and expand your funding business, avoid investing in an outdated database. It is important to keep your database of leads up to date. Whether you are using a call center or a lead generation agency, make sure you get the most exclusive MCA leads along with accurate data and contact details. 

  • Buy Business Loan Lists from Lead Generators

Since you may have lots of tasks to take care of apart from lead generation a great idea invest in a good lead generation company and exclusive leads that cater to your lead generation needs. Get a bulk of fresh leads from your reliable vendor and start contacting your potential clients.

  • Trigger Word-of-Mouth Marketing

Sometimes, it’s best to work the traditional way. Creating a word-of-mouth marketing system is old yet effective when it comes to spreading the word and drawing more customers to your funding business. If you could finalize funding deals professionally, this really shows that you are a serious lender. At the same time, it will boost your potential buyers’ confidence and help them find more merchants for you to fund.

In Conclusion 

As an MCA provider, having access to quality leads is important. You need to come up with strategies to start a perfect MCA marketing plan and achieve your business goals. At Merchant Financing Leads, we generate reliable leads and ensure the smooth functioning of your MCA campaign. 

Need help? Talk to us!

The 5 Best MCA Lead Generation Practices that Drive Conversions

More than ever, businesses are looking for alternate business funding solutions and turning to merchant cash advances. For start-ups and small companies, such funding is a lifeline for boosting their growth through challenging times. However, the competition is fierce among MCA providers for merchant leads. 

Luckily, there are lead generation professionals like Merchant Financing Leads that are known for providing high-quality and cost-effective lead generation services.

Here are the best lead generation practices that really drive conversions and sales. 

  • Define Your Buyer Persona

Your services are the perfect solution for countless businesses out there. The better you know them, the more conversions you end up with. If you know your ideal buyers, you can plan and focus on your MCA marketing efforts. Here, defining your buyer persona is important as it will even help you qualify and convert your leads. To build a buyer persona, you should look at the past customer data and identify common characteristics among them. This is also a great strategy when it comes to reaching out to prospects through your marketing channels.

  • Organize Follow Ups

Remember, not all merchant leads will convert instantly. You will need to stay on top of them, so they get ready to buy from you. Creating a lead scoring system will help you categorize leads based on their potential. Following up for each lead is the best lead generation technique you can rely on here. 

  • Get Leads from Your Existing Clients

Leads generate more leads. Your existing clients may know someone who is in need of your merchant cash advance. The same applies to the leads that have converted. It’s important to ask them for referrals. You can consider creating a referral program and offering a reward for referrals. Make sure you communicate this to your prospects.

  • Drive Collaboration Across Your business

To convert leads into customers, you will need to drive collaboration across your business. This means all teams must come together to help the sales team with conversions. The best approach is to encourage sharing of information between various teams. Involve other teams while generating leads and creating buyer personas. 

  • Choose a Lead Generation Professional

A reputed lead generation agency can take care of your lead generation endeavour by providing a pool of qualified leads and lists. These professionals know how to convert leads into customers. When you are choosing a lead generation company, determine your needs. Make sure the agency you select is able to offer you the right solutions. 

So, these are the best practices that may boost your leads and conversions. If you have any questions related to merchant leads, feel free to contact us! 

MCA Marketing: 4 Game-Changing Techniques to Rely on

Have any idea how to get business loan leads for merchant cash advances substantially? Well, there are lots of marketing strategies for lending businesses that work seamlessly in combinations. However, you must know which one best suits your MCA business.

To ease your lead generation journey, we have decided to create a list of business loan marketing techniques.

Boost Content Marketing

No digital marketing exists without content. Content marketing isn’t just about writing and posting content, it also includes posting on the right platform and creating content that’s easily searchable and visible on your website. Use proper keywords and do a Google search for the hottest trends, topics, and ideas.

Invest in Video Marketing

No matter how much content you’re putting out there, it’s not worth it if your prospects are not engaging with it. That being said, video marketing has one of the best engagement rates. Make videos that focus on educating your target audience. For example, you can break down the steps in the loan process so that borrowers know what to expect.

Update Your Mailing Lists

The best data is email data, which should be current and fresh. After all, nobody wants to waste their time on bad data. Thus, update your current list regularly and check for duplicate contacts. Fix any inaccurate data or information. This will help you clean up your email lists before every marketing campaign.

Monitor Your Online Reviews

Your digital footprint is the main pillar of your lending business, so keep monitoring it. It often takes just a few bad reviews to tilt public perception of your MCA business. This is something you should keep your eyes on. The best approach is to avoid bad reviews by delivering quality services at all times.

Ending Thoughts

If you want to find out more about the most effective MCA marketing strategies, you can contact Merchant Financing Leads – a trusted lead generation company with over 14 years of experience in business loan marketing.

Talk to us!

Aged MCA Leads: Reasons Why You Need Them

MCA aged leads are often considered as one of the primary categories of business loan leads. They are highly praised in the merchant cash advance industry for their high returns. Also, they are comparatively older than real-time leads. When you invest in these leads, you can expect to get substantially more conversions and sales. However, if you opt for real-time leads, they may have greater chances of being worked on by many lead providers at once, so the prices can double up.

What are Aged MCA Leads?

An aged lead is an interested prospect who is looking for immediate funds for businesses. Such prospects are not able to reach the banks because of their low credit scores. This is why they opt for merchant cash advances. Aged MCA leads are usually 30 to 90 days old and must fill out an online form or respond to sales messages. Here’s how these leads can benefit your lending business.

Cheap Prices

Aged leads are low-end, making them easily affordable for small businesses. They are priced considerably cheaper than other types of leads. This is because they are old and are often neglected by many MCA businesses. This alone prompts a sense of purchasing aged leads.

Higher Return on Investment

While aged leads are old, they are also fruitful. To boost your sales without going overboard in your budget, choose to buy aged leads from an experienced lead generation company like Merchant Financing Leads. All you need is a convincing strategy to persuade your potential prospects to invest in your services.

Less Competition

When you pay for aged leads, you can expect them to be exclusive. In other words, you are the only one contacting that prospect during that time. Thus, it becomes possible that your services will be purchased. Aged leads give you more contacts at your disposal, increasing your chances of conversions and surviving the competition.

Saves Time and Money

Rather than searching for expensive and exclusive leads all the time, it’s better to purchase a bulk of aged MCA leads every once in a while. Even if you find only a few leads that are successful among them, your valuable time and money will become worthwhile.

Closing Thoughts

When you know that only a handful of MCA businesses are working with aged leads, you will get a strong idea of why it’s great to add these leads to your marketing strategy. Once you become organized in your lead generation plan and start working with aged leads, this will become an effective business model that will allow your lending business to stand up alongside market leaders. Want to get qualified aged MCA leads for the lowest price?

Contact us today.