For years, the lending market was predominantly run by traditional banks, where every business had to abide by their terms and conditions. But following the recession, traditional banks started to refuse loans to businesses, even though businesses still had a need for capital. The introduction of Merchant Cash Advance loans opened the door for small firms to still be able to take out loans, irrespective of their credit history or time in business. Since then, Merchant Cash Advances, or MCA’s, have dominated the loan industry. Here are some of the reasons why Merchant Cash Advance loans have taken the place of traditional loans:
Today, startups and small businesses that need immediate capital have a billion dollar industry eager to fund them: MCA providers. Although the industry is just a decade old, it has shown significant growth in the last few years. While there were only a handful of funding providers following the recession, there are thousands of them now in the US alone.
Ever since the 2008 financial crisis, banks have approved a very insignificant percentage of business loans, especially when it comes to small businesses. In spite of the economy recovering and an increasing demand for small business credit, banks have been refusing loans to small businesses.
However, the reason is not just low credit scores following the recession; several other factors play a significant role in making banks shun small businesses from their portfolio. Let’s have a look at those factors below:
In today’s market, organizations need to employ many different methods in order to grow their businesses. In order for a business to grow, they ultimately need working capital, which can be hard to obtain by today’s standards. Business loans are a great way for a small business to get the capital needed to invest in their business. However, many banks are leery of loaning funds to small businesses. Luckily for small businesses, Merchant Cash Advances are becoming the new normal, when businesses need funding. At Merchant Financing, our turnkey direct mail programs are particularly intended to help organizations associate with business owners who are actively looking for a merchant cash advance.
With commercial credit markets tightening up, it has become more difficult for businesses to get a loan or working capital. In spite of this, with merchant cash advances available, businesses now have the option of a sustainable alternative to a business loan that is both fast and reliable. However, which leads generation service provider you choose is a decision that should be based on your knowledge and observation rather than instinct. Below are a few successful strategies that we follow, which will help you be an informed decision maker.
Imagine sitting in front of your PC on a Monday morning and finding dozens of hot leads in your inbox. So many that it’s only leads you see throughout the day, arriving in your inbox back to back. Well, that would certainly be an awesome day, and it would give a boost to your business. Merchant cash advance lead generation is a great way to get new business. Now, don’t waste your time gazing at people at a trade show thinking your makeshift stall will attract people that might be interested in filling out a form. This is certainly not how you’ll create a list of merchant cash advance leads for your MCA business. Instead, you could get in touch with a professional lead generation company that can supply you with the highly targeted leads for your merchant cash advance marketing strategies.
It has often been observed that most of the people you try to reach through cold calling for Merchant Cash Advance Leads are the ones who are not interested at all. You follow up with prospective customers, working extensively towards fostering a relationship with them, until they are convinced enough to buy from you. Well, they might sound convinced, but there’s no guarantee. And on top of that, it turns out to be a very time consuming task. Thus, it would make more sense to try your Merchant Cash Advance advertising on active Merchant Cash Advance buyers. Your sales rep can build long lasting relationships with these active buyers, since they have already expressed interest in your service. Instead, it can be a nice opportunity where your sales representatives can demonstrate your company’s potential by converting the lead as a result.
In the current scenario, while traditional banks are no longer catering to the funding demands of small businesses, alternative ways for funding have emerged in the market. After the recession, companies lost their credit ratings, and they were not eligible to be approved for loans. However, they still needed funding to sustain their business or for business expansions. At that point, it was the right time for Merchant Cash Advance lenders to step in. Now, it is easy for small businesses to apply for loans, even with low credit ratings and only one year in business. The alternative lending business has quickly become a popular mode of funding for business owners.
In the current economic scenario, traditional banks have ceased to fund small businesses, owing to their poor credit ratings. As a result, there is a huge demand for alternate ways of funding to help businesses survive or expand in the market. However, this economic downfall has also provided a great opportunity for alternate lenders to establish themselves as merchant cash advance businesses. Still, the major challenge that these businesses face is finding the right borrowers to target. MCA providers often begin with cold calling with no such MCA marketing strategy in practice.
The recession caused a worldwide economic meltdown. It affected all kinds of businesses, but the most affected were medium and small enterprises. However, there were two main reasons for their “suffering”. First, of course, was the steep decline in the demand of their products and services. Second—even more debilitating and demoralizing—their weaker credit ratings made it difficult to borrow from the banks. It can be difficult to obtain funding if your credit rating is in the red zone, especially if you are a medium or small sized enterprise.