Category: MCA Leads

MCA Marketing: 4 Game-Changing Techniques to Rely on

Have any idea how to get business loan leads for merchant cash advances substantially? Well, there are lots of marketing strategies for lending businesses that work seamlessly in combinations. However, you must know which one best suits your MCA business.

To ease your lead generation journey, we have decided to create a list of business loan marketing techniques.

Boost Content Marketing

No digital marketing exists without content. Content marketing isn’t just about writing and posting content, it also includes posting on the right platform and creating content that’s easily searchable and visible on your website. Use proper keywords and do a Google search for the hottest trends, topics, and ideas.

Invest in Video Marketing

No matter how much content you’re putting out there, it’s not worth it if your prospects are not engaging with it. That being said, video marketing has one of the best engagement rates. Make videos that focus on educating your target audience. For example, you can break down the steps in the loan process so that borrowers know what to expect.

Update Your Mailing Lists

The best data is email data, which should be current and fresh. After all, nobody wants to waste their time on bad data. Thus, update your current list regularly and check for duplicate contacts. Fix any inaccurate data or information. This will help you clean up your email lists before every marketing campaign.

Monitor Your Online Reviews

Your digital footprint is the main pillar of your lending business, so keep monitoring it. It often takes just a few bad reviews to tilt public perception of your MCA business. This is something you should keep your eyes on. The best approach is to avoid bad reviews by delivering quality services at all times.

Ending Thoughts

If you want to find out more about the most effective MCA marketing strategies, you can contact Merchant Financing Leads – a trusted lead generation company with over 14 years of experience in business loan marketing.

Talk to us!

Aged MCA Leads: Reasons Why You Need Them

MCA aged leads are often considered as one of the primary categories of business loan leads. They are highly praised in the merchant cash advance industry for their high returns. Also, they are comparatively older than real-time leads. When you invest in these leads, you can expect to get substantially more conversions and sales. However, if you opt for real-time leads, they may have greater chances of being worked on by many lead providers at once, so the prices can double up.

What are Aged MCA Leads?

An aged lead is an interested prospect who is looking for immediate funds for businesses. Such prospects are not able to reach the banks because of their low credit scores. This is why they opt for merchant cash advances. Aged MCA leads are usually 30 to 90 days old and must fill out an online form or respond to sales messages. Here’s how these leads can benefit your lending business.

Cheap Prices

Aged leads are low-end, making them easily affordable for small businesses. They are priced considerably cheaper than other types of leads. This is because they are old and are often neglected by many MCA businesses. This alone prompts a sense of purchasing aged leads.

Higher Return on Investment

While aged leads are old, they are also fruitful. To boost your sales without going overboard in your budget, choose to buy aged leads from an experienced lead generation company like Merchant Financing Leads. All you need is a convincing strategy to persuade your potential prospects to invest in your services.

Less Competition

When you pay for aged leads, you can expect them to be exclusive. In other words, you are the only one contacting that prospect during that time. Thus, it becomes possible that your services will be purchased. Aged leads give you more contacts at your disposal, increasing your chances of conversions and surviving the competition.

Saves Time and Money

Rather than searching for expensive and exclusive leads all the time, it’s better to purchase a bulk of aged MCA leads every once in a while. Even if you find only a few leads that are successful among them, your valuable time and money will become worthwhile.

Closing Thoughts

When you know that only a handful of MCA businesses are working with aged leads, you will get a strong idea of why it’s great to add these leads to your marketing strategy. Once you become organized in your lead generation plan and start working with aged leads, this will become an effective business model that will allow your lending business to stand up alongside market leaders. Want to get qualified aged MCA leads for the lowest price?

Contact us today.

MCA Leads: Everything You Need to Grow Your Lending Business

No matter how challenging it is, every merchant cash advance business wants to grow. And nothing grows it faster than having a constant supply of business funding leads. While it is something all MCA businesses desire, it doesn’t come easy – unless you’re ready to adhere to the following tips. Please have a look:

  • Identify Your Target Audience

There’s no sense in shooting arrows in the dark; there must be a target. That’s what lead generation is all about. When you put out sales without a defined target audience, your efforts go to waste. So generating sales all starts with determining your target audience. You would need to research your market to identify who your target audience is, where they live, what they do, and how to get in touch with them. Once you have your target audience, you are ready to move on to the next step.

  • Focus on Your Promotional Methods

Now that you know who you have to sell to, it’s time to focus on your promotional methods. Here, you need to have a perfect match between your offerings and promotional methods so your lead generation can start booming. The best tip is to use the same platform and method that your target audience has been using.

  • Reinforce Your Sales Funnel

Once you are clear about how to reach your prospects, your sales funnel is next. This means taking your audience from being prospects to buyers. Here, decide whether you want to have a contact form or landing page that gets your prospects from point A to point B. Make sure it is something valuable so that they will be willing to share their contact details. At this point, having a CRM database is great to stay in charge of your potential customers.

  • Use Emails and Social Media

We have brought these two concepts together, as both are essential when it comes to marketing your business. Now that you have your potential client’s contact information, it is time to reach out to them. Provide them with all the information they need to make an informed decision. The best media through which to do that is via email marketing. Also, keep a tab on your competitors with the help of social media.

In Conclusion

With these tips, you will be able to find your potential buyers and tell them about your lending business. Not only this, you can even repeat buyers! All in all, these steps or tips ensure your business keeps growing at every point by generating quality aged merchant cash advance leads. If you are willing to boost your MCA marketing efforts, our lead generation team is here to help.

Talk to us today.

Welcome 2022 by Leveraging these MCA Marketing Methods

How to leverage online marketing to generate merchant leads? What should a good small business marketing have in 2022? How to advertise for my MCA business? If you have these questions, then reading this post will be truly helpful.

We will help you to better understand what you need to create a strong MCA marketing strategy.

Here, the goal is to improve your lending business by leveraging the following online advertising methods.

  • Create More User-Generated Content 

UGC is some of the best content we see these days. It conveys trust, loyalty, and social proof. Lots of businesses are leveraging pictures or videos to showcase their brand and appeal to a bigger audience. Before using such content, request permission from users to use their pictures. Most users will be more than happy to let you use their content.

  • Leverage Customer Reviews 

Your potential prospects like taking a peek at your reviews to figure out how trustworthy your MCAs would be. In fact, most merchant leads trust others’ opinions when it comes to making a decision. So it’s important to have reviews on your social media and website. Ask your previous customers to leave you reviews. The more reviews you get, the more trustworthy your company appears.

  • Make Video Tutorials 

Videos are probably one of the most popular media formats right now. They are interactive, which users tend to like. It can seem daunting to create videos, but it’s not always necessary to create something complicated. The focus should be on something entertaining yet educational.

  • Build a Referral Program 

Generating more aged merchant cash advance leads from existing clients is often the best method to grow your MCA business. It’s also a good way to know if your customers are actually happy about your business. So create a strong referral program to generate new customers and gain more visibility for free. You can reward your customers for bringing you more clients.

  • Launch Social Media Contests

If you are not able to gain more popularity in your area, social media contests are great when you want to generate leads and spread the word about your business. By launching a contest, you will gain popularity, find new prospects, and much more.

  • Publish Guest Blogs

Guest blogging is great if you want to improve your authority and trust. The key idea is to publish a blog article on an authoritative website, which improves your visibility and credibility, allowing you to piggyback off of their audience.

That’s it – your MCA lead generation strategy for 2022. Hope you liked the post. If you need any help related to MCA lead generation, we are here.

Feel free to contact us today!

Purchasing MCA Leads: Important Things to Keep in Mind

If you are in the merchant cash advance industry, you might have heard of MCA leads. They are the first necessity for anyone who is offering merchant cash advances. Generally, these leads consist of interested individuals or small business owners who are in need of funds. Since they don’t want to apply for traditional bank loans, they find it best to opt for MCAs. Later, these leads become their key customers.

There are two different ways to acquire business loan leads – generating on your own or buying from a lead generation agency. However, keep in mind that a lead generation is a serious task. It takes up time, money, and a lot of effort. Doing it on your own is something that requires experience, knowledge, and patience. On the other hand, hiring a reliable lead generation company like Merchant Financing Leads ensures success and peace of mind.

No need to run hefty marketing campaigns, carry out market research, and verify mailing lists. By hiring a good lead generation company, you can start boosting your MCA business.

However, there are a few important things to consider when you are purchasing MCA leads. Let’s take a look at them in this post!

  • Years of Experience

Good lead generation companies are always experienced. They understand your needs and offer you services after asking what your demands are. They know how to create a clear line of communication and follow your needs. So, look for experience when you are shortlisting your options. Ask them how long they have been operating in the lead generation industry. Try to dig deeper when it comes to evaluating their competence.

  • Accurate Database

All lead generation companies have a database of MCA leads of their own. In order to ensure you invest in the right one, find out if your lead generation company keeps its database up to date. Make sure it’s fresh, accurate, and verified. An outdated database with wrong details is of no use to you.

  • Qualified Leads

Genuine and fresh leads are what make a good lead generation company stand out. Following the updated database, invest in companies that carefully verify their business lists and offer the most qualified MCA leads that are most likely interested in your merchant cash advances.

  • Follow-Up Services

Purchasing MCA leads is not the end. You also need to follow up on them. A professional lead generation company will offer follow-up services for any inconvenience you may face during the process. More than that, they will also follow the whole process of conversion.

In Conclusion

Now you see why it’s good to buy merchant cash advance leads from a lead generation company. If you are ready to invest your valuable time and money in a reputed lead generation agency, Merchant Financing Leads will be happy to help you.

Contact us for more details. 

How to Generate More Cash Advance Leads and Sell Loans Faster

In the midst of the pandemic, when small and medium businesses were on the verge of collapse due to a lack of funds, the MCA industry became a saviour, helping them stay afloat. As a result, the popularity of merchant cash advance leads has been continuously skyrocketing. However, most MCA providers face difficulties while finding the right prospects and selling cash advances.

If you run an MCA business, providing loans to small businesses, then this is the time to focus on your merchant cash advance marketing efforts. With great success comes great competition. So consider hiring lead generation services to set your business apart from the growing competition in the cash advance industry.

What Makes Lead Generation a Tough Quest? 

To succeed in the ever-competing MCA industry, you need to have direct access to merchant cash advance leads. However, lead generation becomes confusing when you choose a DIY approach. From scoring to targeting, everything is time-consuming and nerve-racking. All of these factors can hinder your business growth and affect the bottom line. That’s why successful MCA providers opt for lead generation services.

Top Benefits of Buying Cash Advance Leads 

When you buy leads from an experienced lead generation company like Merchant Financing Leads, you don’t just get a random list of business names and numbers; you get direct access to your potential buyers. A good company will provide you with the basic details of the lead, making your conversions easier and simpler. On top of that, you can even customize your sales pitch to meet the needs of your client. This in turn will improve your bottom line and boost your sales. Invest in our lead generation services and get:

  • Exclusive business loan leads
  • Company’s complete bio-data
  • Accurate contact details
  • Details for the loan purpose
  • And more!

Take Your Time and Shop Smartly 

Keep in mind that just having access to cash advance leads is not going to bring you sales. In addition, you need to launch a strategic marketing campaign that helps these prospects buy your loans. Make sure you know which leads are the best for your funding business. Your final decision will depend on your needs, budget, and your business goals. If you are not interested in investing in MCA marketing right now, consider investing in aged merchant cash advance leads in bulk.

At Merchant Financing Leads…

We provide MCA businesses with high-targeted lists of MCA sales leads. These lists contain complete information about a business, including its name, contact details, and more. By targeting these genuinely interested leads, you can start providing more loans without breaking a sweat. Want to learn more?

Get in touch with us today! 

 

From Lead Generation to Engagement: All You Need to Know About MCA Leads

Today’s funding businesses and marketers focus on acquiring high-quality MCA leads. They know how to convert these leads into customers, but always keep in mind that simply acquiring a lead isn’t enough when you are in the MCA industry. You need to shift from lead generation to lead engagement. Here’s everything you need to know about the shift.

No Lead Engagement Means No Lead Generation

There are a number of tools, brands, and platforms available out there to help you shift from lead generation to lead engagement. Lead engagement is the process where uninterested leads are identified and interested prospects are nurtured. Below are a few good practices you can follow to drive higher engagement.

  1. Create buyer personas and post relevant content accordingly.
  2. Focus on posting more videos.
  3. Always follow up with your customers.
  4. Track and measure the engagement metrics
  5. Examine the pages that have low bounce rates and high session durations.
  6. Invest in an experienced lead generation company.

Not all MCA leads are potential leads. So you need the right content to engage them. Here’s how to get started on shifting your lead generation to lead engagement.

  • Start from the Bottom 

First things first: focus on the basics. Narrow down your number of suppliers and systems as they often detract the performance of your marketing campaigns. We advise you to have clear metrics for success. While it may seem like a good idea to switch your advertising and marketing strategy, the reality comes with a significant cost every time you make this switch.

  • Keep Buyers in Mind

To develop a fruitful business loan marketing and engagement strategy, you need to create buyer personas first. You need to write down personas for each of your key buyer segment. Do this by the title, function, and size of company. Name these buyer personas and make sure that everyone in marketing and sales understands them. This will help you focus on your marketing messages and content.

  • Nurture Your Customers 

You want to introduce your lending business to the buyer early in their buying journey, so engage their interests. As they continue the relationship and once, they’ve become a loyal customer, you should nurture them time to time. Your best future customers are your current customers. Thus, don’t stop your business loan marketing once they’ve made a purchase from you. Ask them how they feel about your services and marketing.

Ending Lines 

Lead generation companies like Merchant Financing Leads are very savvy these days. They have access to business data and information at the touch of a keystroke. As a result, they are thriving and helping MCA providers strengthen their lead generation and engagement strategies.

To boost your business loan marketing efforts, contact us here.

MCA Lead Generation Explained in 6 Steps

Let’s face it: MCA lead generation has become challenging over the past few years. This is mainly because of the skyrocketing competition, which isn’t going to slow down in the future. To compete and stand out in the fierce MCA industry, you need to understand everything about lead generation and MCA marketing. 

Whether it’s lead scoring, verification, or pitching, make sure you have the right knowledge to get the most fruit for your efforts. We have compiled a list of steps to help you in your lead generation journey.

These steps will help you understand the entire lead generation process in the simplest way. Have a look. 

Step 1 – Researching Your Market 

MCA businesses and marketers need to know every facet of their marketing strategy, be it targeting customers or following competitors. They must understand how their services fit into the existing marketplace. This is where carrying out in-depth market research becomes quintessential. 

Step 2 – Finding Ideal Customers

Identifying your target audience or ideal customers is the next step in your lead generation journey, which is defined by the decision-maker within an organization. Make sure the person you’re speaking to has the power to approve the purchase. Here, you may need a strong assessment and qualification process to avoid any wastage of time. 

Step 3 – Starting Your Outreach 

Though there are numerous ways to begin your initial prospecting, the best way has been inbound marketing, which is designed to attract people to your business. Techniques like blogging and email marketing are some of the best options. Alternatively, you can also employ outbound prospecting techniques, such as cold calling or social media marketing.

Step 4 – Making a Perfect Pitch 

Half of the battle is won when MCA businesses create the right opportunity to pitch their value proposition in the first place. When you have the opportunity to speak directly with prospects, you can pitch and explain how your service can solve their capital-oriented problems. Make sure all pitches are personalized or tailored to the individual prospect. 

Step 5 – Following up with Your Leads 

Following up with your clients keeps the relationship alive, helping you move more merchant leads down the sales funnel. This is a great way to ensure you stay top of mind with your leads and prospects. 

Step 6 – Closing the Deal 

Closing the deal is the final step of the lead generation process, which is often the hardest step for MCA businesses. Once the client has authorized the offering, your sale is closed. A hesitant prospect may need some extra time and encouragement in the form of another meeting to close the deal. Make sure you are always there to help. 

That was it – a step-wise guide to MCA lead generation. To invest in highly targeted and verified merchant leads, talk to us today. 

Merchant Leads: What’s the Right Time to Call or Email Them?

Did you know that you can ensure your cold calling success by reaching your merchant leads at the right time and on specific days? That being said, predicting the right time to call prospects isn’t easy, especially considering the impact of the COVID-19 pandemic on the way people work and engage with businesses.

Here’s what research has to say about the right time to call leads in 2022.

Why Does the Time of Day Really Matter?

Just because you have a merchant account cash advance and a prospects’ phone number or email address doesn’t mean your sales call will be successful. Imagine it is 9 pm on a busy weekday. You have just finished your dinner. Receiving a sales call at that moment isn’t a good experience, right? If you’re like most people, you will probably avoid picking up the call. And even if you do, are you going to be receptive to what they have to say? Probably not! The same logic goes for emails. 

What’s the Best Time for Sales Calling? 

According to one study, Wednesday and Thursday are the best days of the week to call prospects. This data isn’t surprising because people usually gear up for the weekend on Friday. On Monday, they are transitioning into work mode. So the middle of the week is best.

Although the most appropriate time to make a phone call is between 8 am and 9 am, making an early morning call is better. More precisely, the late morning before lunch has the highest likelihood of getting your calls answered. It will let you connect with your merchant leads before their to-do lists become overwhelming. 

What’s the Best Time of Day to Email Prospects?

In addition to cold calls, it’s also important to think about when the right time is to send out emails. The best days are Tuesday, Wednesday, and Thursday. Monday and Saturday are two of the worst days to send sales emails. So if you send out your prospecting emails on either of these days, it might be good to switch to a day that offers better outcomes. 

In terms of the time, messages sent at 10 AM have the maximum email open rate. This is because most professionals in an organization are busy between 8 and 10 AM. Once they have settled into their workday, these times are a good opportunity to gain their attention and send some compelling emails. 

Summing Up 

We are the ultimate lead generation company that gives you access to qualified merchant account cash advance leads. We can help you boost your conversions with the help of our lead generation services. Need to learn more?

Try us out today.