With the recent economic downfall, start-ups and small businesses are having trouble getting financing for their businesses. However, to help start-ups and small businesses establish themselves, a new funding business known as “merchant cash advances” has emerged. For the entrepreneurs and those new to the business world, merchant cash advances have proved a blessing that helps them take steps towards their goals.
For businesses, getting the best possible leads to increase overall profits is among the most vital aspects of achieving long-term success. Getting a large volume of UCC leads is important, but it is also vital to make sure they are high quality. It’s a quality show! At times, not having quality leads can also let the profits slip through your fingers.
There are countless reasons that a small business owner may need capital. A new restaurant needs funds for inventory or salaries, a dentist or doctor needs to buy a piece of equipment, or a home builder needs new tools. There are hundreds of reasons, but they are all looking for the same thing: funding. Luckily, a hot trend in the financial services industry is Merchant Cash Advances.
According to a 2015 Perceptions Study: Research and analysis of supplier activity in the areas of invoicing, payment and remittance, and credit collections, it was found that 83% of the respondents receive payments from their customers by paper checks, while 73% receive them through ACH (Automated Clearing House), and 52% receive them through credit cards. When the respondents further questioned them as to which method they would prefer for making payments the most, 63% of them chose ACH, 25% preferred paper checks, and 9% decided to go with credit card payments. The study certainly makes us feel that there’s huge potential for ACH to be the dominant payment gateway in the near future.
Merchant cash advance companies have some very important days in the year: Small Business Saturday, Black Friday, and Cyber Monday. These days hold relevance, not just because they support small business, but also because they coordinate with their success.
What we are trying to imply is that it may seem easy for lenders to say that they are highly coordinated, but the truth is that the mechanism is what helps them to get paid, irrespective of the performance of their retail holidays. A regular loan has to be cleared regardless; it has nothing to do with the volume of sales.
Even though alternative modes of funding have flooded the market, businesses are still opting for credit cash advances. Since, funds are always needed by business owners, it’s time that you mention the differences between a credit card cash advance and a MCA when you market your loan to UCC leads.
During lean times, one of the biggest decisions business owners need to make is where to get additional capital from and how to obtain it.
Marketing a business loan, such as merchant cash advance, is a bit challenging. With so many providers having emerged in the recent years, the competition is soaring high. But, in order to choose the right course of action for your business, you need to ask two questions: Should you buy leads for your business?
If yes, you need to take care of two important things:
1. Are you going to take the job of follow-ups and nurturing them?
2. Can you afford to finance it?
All merchant cash advance providers understand that MCA leads won’t be interested in taking a loan from them unless they are convinced about the benefits. And, the way providers educate them makes all the difference in the sale.
Cash is the most essential requirement of every small or mid-sized business enterprise. It is used for making payments to employees, suppliers, inventory maintenance, and a number of other functions for business growth. As a result of recession, the credit market has tightened its rules, and in other words, most banks are incapable of providing businesses with cash advances. So, what should businesses do to fulfil this requirement? Go for a Merchant Cash Advance!
A merchant cash advance is a very convenient option for all cash-strapped business owners. Typically, these loans are more expensive than the traditional business loans taken from a bank, but one should beware of “too good to be true” financial solutions. Before you decide to target UCC leads for this, you should get yourself acquainted with every aspect of an MCA so that you do not end up in a financial disaster.
Each year we witness new and prospecting merchant cash advance businesses, run mainly by small business owners and entrepreneurs. All these people who are new in the MCA industry get to see the real world: a world beyond virtual life and social media. What fascinates these newcomers is the fact that they can connect with prospecting clients by means of mailing them a small write up about themselves. But no technique “guarantees” success. Some small easy-to-make mistakes can ruin it all. Now the question is, even if you have a merchant cash advance mailing list, how should the direct mailing campaign be designed so that it reduces or avoids the probability of making these mistakes? Here are some of the mistakes easily made that are quite avoidable: