Selling Loans to ACH leads? Know the characteristics of a good ACH mailing list

One of the biggest decisions that business owners face is how and where to receive additional capital during troubled times. Businesses need a reliable capital source, and this is where MCA loans fit in. This type of working capital loan has grown wildly popular due to the very flexible requirements for approval. If you’re selling loans to ACH leads, it can really benefit you. Through this list, you can reach the right people at the right time. This ACH mailing list is an asset to you, as your target audience is only a direct mail away. For an MCA provider, these leads are effective, as they bridge the gap between the lender and borrower.

High Quality Leads

There are plenty of opportunities for the merchant cash advance providers to look for prospects who are in the need of funds to sustain in the market. But how can they ensure they’re targeting the right people?

Executing the right technique to reach people really brings fulfillment to the efforts you put in. And this is how the successful leads are generated and success stories are created. To receive such outcomes, you need to know the characteristics of a good ACH mailing list. You need to be sure that you’re adding value to your customers’ lives before bombarding them with your messages. So, try building a fruitful and long lasting relationship with your new contacts.

A good ACH mailing list has certain features. Get to know this right here, from us, and build a strategy that delivers sheer success to the campaigns you launch!


It’s good practice to ensure the authenticity of the list prior to executing any strategy further. This will surely improve the deliverability by ensuring your contacts will receive your mail.

Keep the focus clear

A key to success with a good ACH mail list is having a firm grasp on your target audience. These parameters should align directly with your marketplace position. Once you’ve identified the specific types of people who are most likely to derive value from your expertise, you can work with your mail list. Be specific. Really specific. The more detailed demographic information you can provide (e.g., region, state, city, title, company, interest, etc.), the better quality list you’ll get.

Target audience

That’s the key! Identify your target group and plan your strategy accordingly.

SEE ALSO: How Do ACH Lead Lists Fit into a Merchant Cash Advance Business?

DO A/B tests

A/B testing is a good habit to establish. It will always help you learn more about your recipients. When you are planning your campaign for your newly purchased list, consider dividing it into two or three equal splits. Test your subject line. Test the call to action. Test the color and whatever else you can think of that might help you better connect with this group the next time around.