If you are working in the merchant financing industry, you very well understand the importance of finding and building clients. Unlike other industries such as manufacturing, clothing, etc. where you know your target customers and work on marketing strategies accordingly, it is not easy to find your target prospects in the merchant cash advance industry. Thankfully, UCC lists exist.
Though MCA industry is gaining popularity nowadays owing to the strict eligibility constraints levied by traditional banks on small businesses with poor credit ratings, MCA providers still face difficulty in finding the right prospects. UCC leads lists prove quite helpful in knowing who your target customers are and how you can approach them. Getting a UCC leads list from a competent lead generation service is one of the effective ways to practice merchant cash advance marketing and sell business loans.
However, just having access to UCC leads is not enough to generate business loan leads and sell MCAs. You have to put in the effort to gain the trust of your target customers. You need to explain to them how merchant cash advance makes an ideal solution for their difficult times. Illustrating to your prospects how a merchant cash advance is immediate money to help them meet financial uncertainties will help you execute merchant cash advance marketing effectively.
For the businesses who have obtained a traditional bank loan, have they ever wondered what can happen if their business goes down. May be an unexpected event occurs which impacts the business operation. With a standard secured bank loan, which can impose hefty fines, if there is a delay in instalments the business owners are immediately at risk of losing equipment, plant, premises, machinery or whatever else they secured their loan with. Sometimes, it can even lead to the collapse of a business. With an easy alternative funding like a merchant cash advance, the repayments would reduce in line with profits and the loan would take a little bit longer to repay.
Moreover, with a merchant cash advance, the business owner is no longer worried about hefty fines and repayments are even easier as they just pay a fixed percentage of total credit sales so they can focus on your business growth. A merchant cash advance gives them easy access to business loans thus allowing them to expand the business, i.e., investing in some new IT equipment, a vital piece of machinery or a marketing campaign. Unlike traditional bank loans, a merchant cash advance doesn’t need any kind of credit report or collateral. This is one of the major reasons that will compel your UCC leads to buy loans from you. So, when planning merchant cash advance marketing, it is vital to tell prospects how MCAs are an ideal solution.
Another important question that UCC leads are always worried about is whether they are eligible for the MCAs or not. As we all know, qualifying for the strict eligibility criteria set by banks and other financial institutions is not easy at all whereas a merchant cash advance is easy to qualify and process.
So, educating UCC leads on how a merchant cash advance is an ideal solution for cash struggling businesses will help you sell MCAs efficiently.