In the current economic scenario, traditional banks have ceased to fund small businesses, owing to their poor credit ratings. As a result, there is a huge demand for alternate ways of funding to help businesses survive or expand in the market. However, this economic downfall has also provided a great opportunity for alternate lenders to establish themselves as merchant cash advance businesses. Still, the major challenge that these businesses face is finding the right borrowers to target. MCA providers often begin with cold calling with no such MCA marketing strategy in practice.
The recession caused a worldwide economic meltdown. It affected all kinds of businesses, but the most affected were medium and small enterprises. However, there were two main reasons for their “suffering”. First, of course, was the steep decline in the demand of their products and services. Second—even more debilitating and demoralizing—their weaker credit ratings made it difficult to borrow from the banks. It can be difficult to obtain funding if your credit rating is in the red zone, especially if you are a medium or small sized enterprise.