In the current economic scenario, traditional banks have ceased to fund small businesses, owing to their poor credit ratings. As a result, there is a huge demand for alternate ways of funding to help businesses survive or expand in the market. However, this economic downfall has also provided a great opportunity for alternate lenders to establish themselves as merchant cash advance businesses. Still, the major challenge that these businesses face is finding the right borrowers to target. MCA providers often begin with cold calling with no such MCA marketing strategy in practice.
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