Each year we witness new and prospecting merchant cash advance businesses, run mainly by small business owners and entrepreneurs. All these people who are new in the MCA industry get to see the real world: a world beyond virtual life and social media. What fascinates these newcomers is the fact that they can connect with prospecting clients by means of mailing them a small write up about themselves. But no technique “guarantees” success. Some small easy-to-make mistakes can ruin it all. Now the question is, even if you have a merchant cash advance mailing list, how should the direct mailing campaign be designed so that it reduces or avoids the probability of making these mistakes? Here are some of the mistakes easily made that are quite avoidable:
As merchant cash advance loans have become a popular choice, more and more businesses are opting for this mode of funding. Because of this, the competition is high when it comes to selling a MCA loan. MCA providers try their best at advertising their loans and they may even invest huge amounts of money in their marketing campaigns. In spite of that, businesses don’t get the desired return on their investment.
The merchant cash advance industry is booming right now, ever since traditional routes have tightened the regulations for businesses with poor credit ratings. Therefore, it is time that you, a funding provider, use this opportunity to maximize your revenue. It can be difficult to find the best leads in order to market your business. So, it is recommended that you buy highly targeted leads lists from a well-researched company.
Most people know that an ACH Advance, also known as a Revenue Advance, is a merchant cash advance transaction that is repaid via direct daily ACH bank debits and not from a merchant’s bank account. And as ACH leads are those that use ACH funding, marketers use ACH leads lists to target businesses who are genuinely interested in getting a loan. But, as merchant cash advance lenders, you often face the dilemma of deciding which approach to go with for your ACH marketing.
You know that when you have to embark on a MCA marketing campaign, you need to have your strategies, road map, resources, and time and money all planned out. You have probably tried it before and have had different experiences every time in the past. Now, let’s assume you already have a highly targeted list of MCA leads, but do you know how you can make the most out of the opportunity? Well, all you have to do is educate your prospects on the benefits of merchant cash advance loans when you approach them via email or phone. Make sure your sales personnel is well informed about the industry and that they can answer all possible questions posed by your MCA leads.
We all know that ACH (Automated Clearing House) is the electronic funds transfer network that processes debit and credit transactions in batches. It is widely used by businesses and is a very convenient option for business owners to receive payments from customers and also to send funding to their customers, such as for Merchant Cash Advances. The businesses that send funding to their customers are the ones who would benefit from ACH Leads. Building clients in the merchant cash industry is not an easy task. If you have a merchant cash advance business, then this means you need to reach the right people at the right time. For this purpose, ACH records have proven to be very helpful.
When it comes to building clients, it is no easy task in the Merchant Cash Advance industry. Luckily, UCC leads can prove quite helpful. These lists contain the name and contact information of those businesses that have received a merchant cash advance previously and are expected to seek one again. The contact information of all these businesses is listed in the UCC list, including their contact number, email ID, city, address, etc.
Such businesses are listed in the UCC leads for 2 main reasons:
For years, the lending market was predominantly run by traditional banks, where every business had to abide by their terms and conditions. But following the recession, traditional banks started to refuse loans to businesses, even though businesses still had a need for capital. The introduction of Merchant Cash Advance loans opened the door for small firms to still be able to take out loans, irrespective of their credit history or time in business. Since then, Merchant Cash Advances, or MCA’s, have dominated the loan industry. Here are some of the reasons why Merchant Cash Advance loans have taken the place of traditional loans:
Today, startups and small businesses that need immediate capital have a billion dollar industry eager to fund them: MCA providers. Although the industry is just a decade old, it has shown significant growth in the last few years. While there were only a handful of funding providers following the recession, there are thousands of them now in the US alone.
Ever since the 2008 financial crisis, banks have approved a very insignificant percentage of business loans, especially when it comes to small businesses. In spite of the economy recovering and an increasing demand for small business credit, banks have been refusing loans to small businesses.
However, the reason is not just low credit scores following the recession; several other factors play a significant role in making banks shun small businesses from their portfolio. Let’s have a look at those factors below: