A merchant cash advance is an alternative funding source for small businesses that do not qualify for a bank loan. When a business has a cash flow problem and is in need of immediate funds, the first option it looks for is a bank loan. But, ever since the traditional banks have tightened the loan eligibility criteria for small businesses owing to their poor credit ratings, a merchant cash advance has turned out to be the more viable alternative.
The MCA industry is just a decade old; but owing to the benefits it provides, a number of business owners are opting for this type of alternative financing. However, it has been observed that still a number of businesses are not using this alternative financing. As a merchant cash advance provider, if you are looking for ways how to find the right prospects and sell merchant cash advances efficiently, getting an up-to-date UCC leads list is the ideal option. As we are well aware, finding and building clients in the merchant cash advance industry is quite difficult. However, with high-targeted lists such as UCC leads, you know your target prospects and can reach them well-prepared.
A UCC leads list can provide you with important information such as name, business name, contact details including phone number, address, etc. of the businesses that are your target customers. But, just having access to information is not enough. You need to know how to reach the prospects and plan a strategic merchant cash advance marketing campaign that compels these prospects to buy loans from you. For this, first you need to listen to their problems like what kind of cash flow issues they are dealing with presently and how will a merchant cash advance can solve their cash flow problem. You need to talk about their interests and plan a marketing campaign that best understands their needs and how a merchant cash advance comes out to be the best alternative funding to address their need of immediate cash.
More importantly, when you reach your prospects, i.e. UCC leads through a call or email, you need to recommend the best solution possible. For instance, the lenders or advance companies often encourage prospects to take the shortest possible loan. However, short-term loans are not always a viable option. In some cases, a business should opt for a long-term loan and get the smallest possible daily payment. So, understand your client’s business-the daily sales and cash flow- and then advise them of the best solution. This will help you win the trust of your prospects and accomplish a win-win situation for both the UCC borrower and MCA provider.
Generally, the businesses listed in UCC leads are the ones that have previously applied for a merchant cash advance and are seeking this type of loan again in the near future. Those businesses that have already applied for a MCA loan are well-aware of the application process, repayments, etc., so make for an ideal customer.
So, when you plan a merchant cash advance marketing campaign to sell business loans, you should keep the above-mentioned things in mind and prove that MCAs are the best alternative funding for a cash-struggling business.