More than ever, small businesses are relying on alternative funding options like merchant cash advances. For start-ups, these funding solutions are a lifeline for sustaining their growth through challenging times like the COVID-19 pandemic. As the competition is intense among alternative funders, the need to generate high-quality business loan leads with accurate data has become more crucial than ever.
When you are in the MCA industry, striving hard to generate leads, there is nothing more valuable than an effective email list full of interested prospects. Although many people believe that the age of the spam filter has defamed email marketing, the fact is, if you could build a list of businesses who want to receive your emails, you would be able to avoid spam filters.
The following tips will help you build a quality email marketing campaign for your MCA marketing endeavour.
Try to Craft More Compelling Offers
We’ll start off with the most important element you need to boost your lead generation efforts and make your offers more appealing. We advise you to tweak button colors and improve your conversion rate. Focus on what you’re offering in exchange for your prospect’s email address.
Make it Easy to Enter the Email Address
The simpler your opt-in form, the more likely prospects are going to subscribe. You can remove the name field to grow your email list faster. Consider removing everything from the form except the email address. Every decision you take must make the form simpler and include fewer steps between.
Encourage Prospects to Forward Newsletters
When you encourage your subscribers to forward an email, you should have a few things in place. For instance, make sure there is a way for new people to sign up. Also, ask your loyal customers to forward the email to like-minded prospects.
Give Your Website Visitors More Content Control
Part of your email lists is to make sure people don’t feel uninterested and don’t unsubscribe. If they can’t keep up with all the emails you’re sending, you shouldn’t force them to unsubscribe. Instead, offer them a light subscription with some different plans. For instance, you can offer a standard subscription with a few emails in a single week. The idea is to keep them on your list and help them engage with the content.
If you want to start generating great results and boost your funding business, you can reap the benefits of our high-quality business loan leads that include fresh and updated data. At Merchant Financing Leads, we focus on providing fresh lists of leads that are high in quality and fair in price. We will take the burden of email marketing off your shoulders and help you grow your funding business.
Talk to us to receive high-quality merchant leads.