Finding new merchant cash advance leads is more challenging now than ever before. Though merchant funding is increasingly gaining popularity among business owners owing to the benefits associated with it, finding and building clients is a major challenge. As a merchant advance provider, you might be looking for ways to search for prospects and sell business loans efficiently. Moreover, in today’s Internet savvy world, marketing and lead generation requires a completely different approach. Thankfully, digital response leads exist to help you reach prospects efficiently.
Digital response leads contain the name and contact information of all those businesses looking for alternative financing and they can be your target prospects. When purchased from a strategic lead generation service, digital response leads provide complete information about a business including company name, first and last name, phone number, state, email address, etc. Launching an email marketing campaign using digital response leads is the ideal way to reach target prospects efficiently. Businesses around the world are using email marketing to generate leads, build brand loyalty, boost sales and strengthen relationships.
So, if you are planning merchant cash advance marketing using digital response leads and are considering an email marketing campaign, here are a few tips that will help you accomplish a successful goal.
Build an acquisition strategy– Once you have access to digital response leads, the next important step is to build an acquisition strategy. If audience growth is your priority, then begin by analyzing the places where customers are already engaging with your brand. Next, you need to determine how to enhance these experiences and drive interactive engagement with new tools and techniques.
Mobile optimization is vital– Generally, mobile optimization is not considered that important, but for the brands who do not optimize email for mobile, the penalty is stiff. Facts reveal that 63 percent of US customers delete emails immediately if they are not optimized for mobile. So, when you plan to launch email marketing for merchant cash advance marketing, it is important that you offer an elegant mobile experience as you already know the number of mobile users is much more than desktop computers.
Personalize emails when possible– Not all the prospects you are approaching are unknown to your business; some of them might have connected with you at some time. So, if you include personalized messages in the emails you send to your website visitors, email and mobile subscribers, and those who connect with you on social media, it will make a big difference. Moreover, it has been found that marketing emails can increase sales conversion rates by 15-25% and click-through rates by 25-35%.
Measure performance of your marketing efforts- Just launching email marketing to target digital response leads without measuring results will be of no real use. Being able to measure your email marketing efforts will help you know how your marketing campaign is actually performing. It allows you to understand what works and what doesn’t so that you can introduce new ways to improve each and every campaign.
Once you have access to digital response leads, you become acquainted with the key information of your target customers such as phone numbers, permanent address, etc. which makes your merchant cash advance marketing job a little easier. And, remembering the above mentioned tips will help you maximize marketing success.