Do you want to generate more business loan leads? Who isn’t? After all, more leads mean more sales, but that’s just one side of the conversation. The other side indicates that lead generation is not enough. You need to create a strong strategy to successfully approach and follow-up the prospect. Wouldn’t it be awesome if more calls turned into sales?
Although not all prospects are ready to buy your MCA, your proposition should always be impactful. Therefore, it’s better to have a plan for following up and pursuing business leads. While doing so, here are a few things you need to consider:
Choose an Appropriate Date and Time
If you really want to generate some effective results from the call, you need to be prepared to follow-up the lead all the way to the end. Of course, the prospect should be worth it. It starts with setting up an appropriate date and time for the call. This will help you follow-up and call back when the time is right.
Have the Relevant Information in Place
Keep in mind that follow-up isn’t just about making phone calls. In addition, it includes having appropriate information available for prospects that they would like to see right after the call. The information should be relevant enough to convince the lead, which takes us to the next point: emails.
Send Prompt Emails
This one is pretty basic where you really need to make sure that emails go out promptly after the conversation. Since your prospects may be busy, a swift email could help you confirm the appointment. Also, stay connected with the prospect on other social platforms if they are using those channels.
Plan Your Meeting
Planning your meeting is very important. It’s good to ask questions, listen and understand your lead. But don’t over-present yourself. Make sure to agree on the next steps at the end of the meeting. Also, don’t skip asking about the right time to call back as it’s the most crucial part of your follow-up process.
Ask for the Feedback
This one is probably the most overlooked aspect of the follow-up process. Asking for appropriate feedback from the prospect helps you strengthen your approach. General feedback on the value of the meeting itself lets you learn more about the process, helping you with future calls.
At Merchant Financing Leads, we are responsible for providing business loan leads, helping MCA businesses become more effective with their business loan marketing. We run outbound marketing campaigns and generate high-quality leads that are fresh and updated. So, if you really want to improve your sales, we are here to help you with our qualified business loan leads.
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