There are countless reasons that a small business owner may need capital. A new restaurant needs funds for inventory or salaries, a dentist or doctor needs to buy a piece of equipment, or a home builder needs new tools. There are hundreds of reasons, but they are all looking for the same thing: funding. Luckily, a hot trend in the financial services industry is Merchant Cash Advances.
As a small business owner, you need to acquire new customers, but you may not know how to find them. This is when Direct Mail Marketing or ACH Marketing strategies simplify the process of generating leads and converting them into new customers.
Great direct mail campaigns require military planning, inspired creativity, rigid execution, and scientific measurement. And, to really grab the attention of your audience, personalization is indeed mandatory for ACH marketing tactics.
Plan it
Yes, determine the objectives and goals of your campaign first. Figure out what exactly you’re trying to accomplish from this campaign. It’s the first and most important step. All your other steps should be geared toward meeting that goal. Without setting a goal, it’s impossible to determine success.
Understand your target audience
By recognizing your target audiences’ wants, needs, and aspirations, you can hone your direct mail flier, letter, or promotion to appeal to them more effectively. This could mean focusing on the tone of voice of your cover letter or choosing specific colors and images for a pamphlet.
Don’t forget an offer and call to action
Make offers that your target audience can’t resist. Don’t make the mistake of burying or not including a call to action. Your campaign should include an offer, such as free consultations, coupled with the call to action to respond to your campaign quickly.
Give multiple ways to respond
Why wouldn’t you give your prospect many ways to reach you? As we all know, customers have preferences in how they like to deal with us, so it is just as important to give our prospects the same opportunity. So, plan on using your phone number, email address, business address, and website to increase your responses.
SEE ALSO: How Do ACH Lead Lists Fit into a Merchant Cash Advance Business?
Follow-up calls
Following up your direct mail campaign with a phone call makes it more personal and enables you to establish relationships while you are fresh in the prospects mind. Don’t wait too long though, because every day loses value.
Generating successful ACH Leads from direct mail marketing is one of the most effective and inexpensive ways to dramatically increase the leads to your business. No matter what your business is, lead generation is vital. Direct mail is a great way to have a predictable number of leads coming into your pipeline each and every week or month. But, how can you manage these campaigns in an optimized way? Catch us for these updates in our next blog.